We told you that Deepika Padukone has turned into a fashion designer with a Limited Edition collection exclusively for Van Heusen. Keeping up with its essence, the Spring Summer 2014 collection was launched in an equally unique and exclusive affair with 10 fans walking the ramp with Deepika to unveil the collection. These lucky divas were selected through a unique online contest ‘Walk the Ramp with Deepika’.
Check out her Van Heusen Limited Edition Spring Summer 2014 collection.
DP elaborated, “From summery sheath dresses with gorgeously scooped backs to fitted texture-on-texture dresses to embellished tops that go well at champagne lunches, summer parties and social dos, the idea has been to create something luxurious for every place a woman can expect to find herself this summer”.
The Van Heusen Limited Edition Spring Summer’14 collection, designed by Deepika Padukone is already available in select outlets across India from April.
About Limited Edition
Designed by Deepika Padukone for Van Heusen, Limited Edition collection is about high fashion & exclusivity – where someone buying the collection can’t help being awe struck by the ‘couture’ spirit around the collection. Crafted from the most sophisticated fabrics and contemporary cuts & designs, this trend-setting collection lends a celeb status to the wearer – where she feels special and at the same time she also feels comfortable and confident. This is what Deepika has to say about it: “Ever so often, when I see a dress, I just wish it had a little something extra – a trim or a bow that could take it just a notch higher. Every piece you see in the collection is designed by me, with the sole intention of making a woman feel special, and yet real.”
About Van Heusen
Van Heusen is India’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category in India. Van Heusen has consistently been ahead of the curve in understanding the evolving fashion needs of Indian professionals and making it accessible to the Indian consumer. Today Van Heusen is not only the most preferred workwear brand, but also effortlessly straddles entire spectrum of occasions like casuals, ceremonial and clubwear and this is what sets Van Heusen apart as the premium lifestyle brand.
xoxo,
Ritwika
